H&M Home Collaborates with Iconic Designer and Architect India Mahdavi

Written By The Avenues Insider

28 Apr, 2022

We are delighted to announce our collaboration with the Paris-based top interior designer and architect India Mahdavi. The colourful collection is designed for everyday life and includes a curated range of crafted ceramics and textiles in natural materials, such as plates and large serving bowls, cushion covers, and a blanket.

“With this collection, H&M HOME has offered me the opportunity to spread a joyful palette of colours on an international scale”, says India Mahdavi.

Key pieces in the exclusive collection include a variety of alluring ceramics, such as iconic plates, serving bowls, and vases, exquisite textiles in natural materials, in the form of cushions, a blanket, and a large rug, and are developed from a craftmanship perspective, putting the artisanal know-how in focus. “I designed this collection by first identifying European manufacturers among the H&M HOME suppliers and with whom there was an understanding of common values.” 

With gradient colour plays, bright hues, and out-of-focus graphics, India Mahdavi was inspired by the blinding colours you see when you close your eyes in front of the sun. This collection was conceived like a wind of optimism in a world of uncertainty.

“India Mahdavi is the well-thought-of designer in bringing joy, optimism, and colour to the world of interiors. We wanted to create a poetic and contemplative collection, focusing on crafted quality and joyful colours, and we can’t wait to introduce our customers to India’s impeccable sense of colour and design aesthetics”, says Evelina Kravaev-Söderberg, Head of Design and Creative at H&M HOME.


Sales & Offers

Check Out These Deals!