28 Apr, 2022
We
are delighted to announce our collaboration with the Paris-based top interior
designer and architect India Mahdavi. The colourful collection is designed for
everyday life and includes a curated range of crafted ceramics and textiles in
natural materials, such as plates and large serving bowls, cushion covers, and a
blanket.
“With
this collection, H&M HOME has offered me the opportunity to spread a joyful
palette of colours on an international scale”, says India Mahdavi.
Key
pieces in the exclusive collection include a variety of alluring ceramics, such
as iconic plates, serving bowls, and vases, exquisite textiles in natural
materials, in the form of cushions, a blanket, and a large rug, and are developed
from a craftmanship perspective, putting the artisanal know-how in focus. “I
designed this collection by first identifying European manufacturers among the
H&M HOME suppliers and with whom there was an understanding of common
values.”
With
gradient colour plays, bright hues, and out-of-focus graphics, India Mahdavi
was inspired by the blinding colours you see when you close your eyes in front
of the sun. This collection was conceived like a wind of optimism in a world of
uncertainty.
“India
Mahdavi is the well-thought-of designer in bringing joy, optimism, and colour to
the world of interiors. We wanted to create a poetic and contemplative
collection, focusing on crafted quality and joyful colours, and we can’t wait
to introduce our customers to India’s impeccable sense of colour and design
aesthetics”, says Evelina Kravaev-Söderberg, Head of Design and Creative at
H&M HOME.
