10 Oct, 2021
H&M’s Autumn 2021 Recycled Denim collection is our most recycled collection to date.
For Autumn 2021, H&M continues its drive to
make more sustainable denim. Our ten-piece collection contains baggy jeans,
loose straight-leg jeans, a trucker jacket, and an oversized overshirt, along
with a bucket hat and shopper — each inspired by the laidback coolness of the
1990s by playing with looser silhouettes. Our most recycled collection to date
is made out of 100% recycled fabrics, threads, labels, and pocketing, and partly
out of recycled metal zippers and trims. Also, our washing technique has a low
environmental impact and is free from harmful chemicals.
With a focus on patchwork details and 90s denim
washes – vintage light blue, normcore mid-blues, dark vintage blues, vintage
blacks and cool grey – the new collection is about highlighting the possibilities
of recycled materials and providing denim lovers around the world even more
choices in sustainability. Each of the garments are crafted from 100% recycled
fabrics – pre-consumer recycled cotton from industrial waste cuttings and
post-consumer recycled cotton from collected garments,some with recycled
polyester, while the accessories are made entirely from fabrics that have been
cut and re-used from production rejections. Reusing from both production waste
and collected garments is a vital part of one of the biggest ambitions at
H&M, which is to move to a circular production system.
