03 Nov, 2021
H&M is proud to announce the upcoming release of Edition by
John Boyega, a more sustainable menswear collection worn by one of the world’s
most inspiring actors and changemakers. The new Edition collection features
autumn’s key looks constructed from recycled, organic, and innovative materials,
such as Vegea™ — a vegan alternative to leather, partly made from waste from
the winemaking industry.
“I’m excited to collaborate with H&M on a collection that
aligns my passions with purpose. Sustainability to me means thinking about
longevity for the benefit of those coming after us. This collaboration has
already birthed opportunities for fresh dynamic creatives. Two birds with one
stone," says John Boyega.
Shirts and trousers have a relaxed feel, ideal for the new season,
as do a knitted green cardigan and a yellow rollneck, all with a roomy
silhouette. A pink tie-dye sweatshirt and the T-shirts are emblazoned with the
hopeful reminder “A better present leads to a better future", alongside a
graphic of planet Earth in action. The collection is completed by a tote bag
with these graphics, plus a floral cap and pink tie-dye canvas trainers.
